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There is this constant need to talk, to project, to be bombastic, to advertise, be loud and constantly sell oneself to the world. Why this great race to out beat the others, to create pictures in the minds of the public to portray oneself for others as one would like them to see you and the constant need to be recognized by many and establish a presence and be famous. Everyone wants to stand out. There seems to be this constant flurry of activity that is going on non-stop. The media in its different forms is being used to the fullest and everything seems to be out sensationalizing and in one way or the other pandering to the wishes and aspirations of people and their wants. There is so much talk about everything, that, it’s losing its value in the sense that although everyone is hearing nobody is listening.
Words and concepts as well as jargon is being created endlessly and there is this constant urging, convincing, brain washing going on endlessly. Take the advertisements and promotions for instance….there are loud colors , noisy audios or cajoling music and anything in between, the blatant pandering to the senses,…creating mysteries where none exist, or impossible visions that are only dreamlike and cannot be achieved in reality, the product picturisations and presentations where sometimes the models and the product lack connection. Yes, it’s all about attraction and gaining attention and the recall factor and many such things. Whether the newspaper or the billboards , television jingles or the net advertisements…..we are all enveloped all the time in this fog of talk ,talk and more talk until the noise is so loud that we can’t even hear ourselves think . We are left feeling tired from the varied and myriad colors and suggestions and tonal qualities that make it impossible to think for ourselves and we are literally taken over mentally and convinced that we want something when we don’t!
In fact the thought or need never occurred, it wasn’t even in our dreams yet we go for it! Why This? After all we are all intelligent human beings capable of understanding what is happening yet we allow this to happen, we give it our tacit consent by accepting it and are too lethargic even to question it…are we that unconcerned of our own wellbeing that we allow this and give in easily or is it just that we prefer that others think and tell us what we like and we start believing the talk…or is it that the constant chatter is dulling our mind for self and independent thought.
While this chatter is all very well for the market, as individuals we are fast losing our ability to choose for ourselves and are being led up the garden path by those who can successfully talk. What’s more independent thought is in danger of losing out to generality and everyone will soon start thinking on the same lines and the ultimate result will be that the majority will be led like sheep by a few independent thinkers……where is the fun in that!
The customer needs to be the king and not told what is or is not good for them. They need to reject the superfluous and the unnecessary items that neither add value nor are in any way useful to their life…..So it’s time to look behind all that chatter, see what s driving it and sift through it so one can see the reality and understand the usability. It’s necessary to take a back step, ward off the noise and then just concentrate on what it really means and if what is said is real. It’s not the packaging or the color or the beauty in presentation. It’s the substance that is important especially in relation to you and your requirement…is it catering to that?
Then there are the opinions of experts and the expert panels giving every scientific and analytical detail and the logical reasoning till the listeners own reasoning is lost in the maze of information, so much so that we fail to realize that much of it is at cross-purposes with each other. It amazing how the majority get convinced by this logical bombardment which is further parroted around, so much so that it becomes a fact even if the origins were in possibilities.
Everything is supposed to make our life better, from textiles to homes and education to entertainment, or medicines and holidays and any other subject under the sun. Some of these subjects have been newly created and others subsets of the older ones. All in all its one long ride on the back of the hopes and dreams of the individual, masked under the helping hand promising a better and enriched life……Is it really so or are we just foolishly turning a blind eye and inadvertently reducing the quality of life….or is it just about materialistic quantity!

Published inCommerce

One Comment

  1. With havin so much written content do you ever run into any issues of plagorism or copyright infringement? My site has a lot of unique content I’ve either created myself or outsourced but it seems a lot of it is popping it up all over the internet without my permission. Do you know any solutions to help prevent content from being stolen? I’d genuinely appreciate it.

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